A homeowner’s personality can have a big influence on their behavior when it comes to home improvement projects, according to a new survey by the Home Projects Council, a group of home improvement experts that aims to help homeowners improve their property values.
The Home Projects Council identified the following five home improvement personality types: The Sensible Improver, the Project Planner, the Reliable Renovator, the Visionary, and the Extrovert.
To identify the personality types, the council gave more than 1,100 homeowners a personality test along with a survey about their recent or planned home improvement projects.
“It is very common to segment home improvement attitudes and behavior by demographic factors, but by using a well-established model of personality, the Big Five, we were able to confirm a direct relationship between home improvement and personality types,” says Fred Miller of Consumer Specialists, who conducted the research.
Source: Home Projects Council
