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REALTORS: How honest communication builds rapport with clients

Keep communication open and honest for easier deals and a more pleasant experience for everyoneWalking into a meeting with a client who has different expectations and conflicting opinions is a nightmare for any real estate agent. How can we identify those situations quickly? What part does empathy play in securing that sale?Apply business skills personally Knowing the basics of communication theory is a key skill, not just for real estate, bu

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REALTORS: Guiding clients through the age-old dilemma

When real estate agents are posed with the question of whether clients should buy or rent, what's the right answer?With millennials’ preference toward a mobile lifestyle, the question of “buy versus rent” is prevalent among a demographic that constitutes a large segment of our first-time homebuyers.Furthermore, baby boomers are confronted with the same question for varied reasons that include a newfound desire to be mobile and investing

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REALTORS: Hone your systems to maximize your real estate lead ROI

Develop a smart system and apply it consistently to get resultsWe all know that converting leads to clients is the name of the game. We also know it’s not easy.This lead conversion challenge mandates that you develop a well-honed process for handling your leads based on diligently measuring your performance and developing a smart strategy. This clarity will help you focus single-mindedly on opportunities, build effective strategies and implemen

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REALTORS: How to D.R.I.V.E. yourself to success in real estate

Find what makes you and your vision of the future unique, and see how that's best utilizedKnowing what you want to achieve is often the first step to having a successful real estate business. But how do you follow up on these goals?Are there rules to follow or a path you can stick to in order to get there?Have clear goals Before you start on a new journey, make sure to always clarify your goals and ideas. Without a direction, you’ll end up get

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Welcome to the Team Ebony Cannon out of Dallas / Forth Worth

iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson

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Welcome to the Team Clint Goolsby out of Dallas / Fort Worth

iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson

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REALTORS: 5 Marketing Skills Every Agent Should Own

The Council of Residential Specialists kicks off its fifth annual CRS Week on Monday, Sept. 11, offering five free webinars to all real estate professionals as a sampling of CRS education and credit toward a CRS designation or maintenance requirement. The webinars will cover topics such as creative video marketing, refining email newsletters, and choosing better listing photos. This year, participants can register for all five webinars at onc

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REALTORS: 5 steps for finding your perfect client through authentic lead generation

The value you provide in the years between transactions is how you create loyalty and increase referralsKey Takeaways What is that feel-good work for you? What difference do you desire to make for people? How can you add value even if it has nothing to do with real estate?When people just call you to work with them, that’s a lead you love. When people call you to work with them because they have followed you and respect you for the value you’

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REALTORS: A simple 4-question business plan for real estate agents

Establish short- and long-term goals to build your futureKey Takeaways By responding to four simple prompts, you will glean vital information that you can use to create a concise business plan that is effective and strategic.One of the biggest mistakes you can make as a real estate agent is viewing your career as a job when you should be viewing it as a business.By treating your career as a business, you will position yourself to go through the

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REALTORS: How email templates can save real estate agents much needed time

Be thoughtful and intentional with the emails you send outKey Takeaways Personalization is so important in communication with our real estate clients. Email templates can give you room to personalize, while also saving you time on the emails you send constantly.It’s not a surprise that when you hear email templates, you automatically assume it must have to do with bulk emails or mass newsletter emails.And you’re not wrong, but in this case,

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