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REALTORS: How to boost your lead nurturing with targeted blog content

Blogging is one of the best ways to create value during your follow-up processKey Takeaways Write like a human, not like a brand. And you don’t need to close each blog with a hard sell. Useful content speaks louder than a sales pitch. Establishing credibility helps new website visitors feel confident in reaching out to you about working together.Every successful real estate agent will tell you that nurturing a healthy pipeline of people who c

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MUSIC: Listen to this Song "Oceans (Where Feet May Fail)" by Hillsong United

"Oceans (Where Feet May Fail)" is a song by Australian worship group Hillsong United. It was released on 23 August 2013 as the second and final single from their third studio album, Zion (2013).[1] The song is led by Taya Smith, and was written by Matt Crocker, Joel Houston and Salomon Ligthelm, with production being handled by Michael Guy Chislett.iPro Real Estate was founded on the idea of building a better living with champion service.

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REALTORS: How to nail the real estate post-close follow-up process

Learn how to build and maintain client relationships beyond the closing tableKey Takeaways More than half of "very satisfied" buyers aren't using the same agent later on for their sales transaction. Becoming a resource beyond the closing table keeps you top-of-mind. Use mail, pop-bys, events, market reports and more to maintain a dialogue with past clients.You found your buyers the perfect house and helped them write a winning offer. You held the

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REALTORS: 6 tips to help credit-challenged clients improve scores

Angelic behavior for a few months won’t erase past poor decisionsKey Takeaways To improve credit scores, clients should pay more than the minimum payment, close unneeded accounts, make payments on time and start using cash more.How many buyers have you met who walk in your door with a rotten credit rating and confidently promise to fix things up before they apply for a mortgage?That’s never a good sign, even in times like these when first-tim

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REALTORS: 7 ways to get more real estate listings and build career momentum

If you’re not gaining traction, you need to identify the reasons that are hindering your successKey Takeaways Focus your time and efforts on action that drives leads, leverage your relationships to help prospects in other ways besides finding or selling a home, and be of service.How do you get listings to grow your real estate business?Real estate agents are some of the busiest people you’ll ever meet. But the results often don’t match the

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REALTORS: Can my buyers back out if they change their minds?

Those words: “Can my buyers back out of a house if they don’t like it?” shouldn’t be uttered. Peter Lorimer of PLG Estatesdelves into why.There has to be a real reason for buyers to back out other than, they don’t like it.New real estate agents: If your buyers do want to back out for whatever reason, don’t say that they changed their minds.If buyers change their mind, there has to be a legitimate reason to back out of a deal, so it m

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REALTORS: 3 ways to turn Facebook into a steady source of buyer leads

Effective lead-generation strategies require agents to reach the right people with the right messageKey Takeaways Look for life-changing events on Facebook, and market to those people in your sphere. Create valuable content to attract buyers and position yourself as a local expert. Utilize Facebook’s targeting features to create highly effective and inexpensive ads.For many Facebook users, it’s not unusual to spend a significant portion of th

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REALTORS: 6 ideas to fuel your real estate prospecting efforts

Use past performance, analytics and market insights to focus prospect targeting methodsKey Takeaways Digital and traditional prospecting methods build on each other. Combining your boots-on-the-ground knowledge with data should give you all sorts of great ideas for prospecting. Find creative ways to participate in the community, and get to know your neighbors.You’ve held open houses, sent direct mail newsletters and made the dreaded cold ca

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REALTORS: 10 things you should know about millennials to reach more prospects

How to connect with the largest group of first-time homebuyersKey Takeaways Millennials are the future of real estate, and they are tech-savvy. Real estate agents should connect with millennials where they can be reached -- social media.It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years.As of 2016, millennial first-time buyers have surpassed Gen Xers and

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Welcome to the Team Florrie Beth Lucoveic out of Orlando

iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson

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