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iPro Real Estate

4 Renovation Myths Reality TV Shows Propagate

Home improvement reality television shows have long misguided consumers about the renovation process. You likely have some clients who are obsessed with channels such as HGTV, and they may have developed some common misunderstandings about the real time and effort it takes to undergo remodeling a home. Fox News recently highlighted several myths these shows tend to generate.The answer to creating more space is always to knock down walls. Designe

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REALTORS: 5 Marketing Ideas for Social Media Day

Grab your selfie stick, because June 30 is Social Media Day. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest have become vital for real estate marketers to get their content out to their audience and connect with prospective clients.“Hopefully, if you’re an agent, you spend more time on social media doing business than scrolling through feeds,” says Grant Findlay-Shirras, co-founder of Parkbench.com, a rea

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4 Outdoor Projects That Offer the Most Paybacks

Outdoor projects can help boost a home’s value by up to 10 percent, according to a new realtor.com® report. Outdoor showers, barbecue stations, entertainment pools, and firepits are the top projects that realtor.com® researchers found with the biggest potential increases to a home’s price.For its research, realtor.com® analyzed listings at its site for summer-related outdoor features in single-family homes listed for $150,000 or more.An ou

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Top States for Homeowners in 2018

What makes a state great for homeowners? According to SmartAsset, a personal finance site, home price growth as well as affordability, and low foreclosures, property taxes, closing costs, and low burglary rates are among the characteristics that make homeownership an attractive investment.To find all of that, you may want to look in the Midwest, according to the analysis. But Western regions also hold quite a few spots on SmartAsset’s “Best S

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REALTORS: 7 Ways to Make Your Website, Emails More Accessible

As a real estate professional, you likely know a lot about universal design in homes, a tenet that provides property accessibility for people with special needs and the ability to age in place. But what about "inclusive design" for your real estate website and e-marketing? Similar to the purpose of universal design for homeowners, inclusive design allows all home shoppers, regardless of disabilities or assistive devices, to take advantage of

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4 Ways a High-Tech Kitchen Will Survive Design Fads

Innit offers the following tips on “future-proofing” a kitchen remodel.Find a digital hub to manage your kitchen. “Similar to how we use platforms that manage our living room entertainment—connecting our music, TV shows, movies, and games—our kitchens will soon be managed by platforms that help plan, grocery shop, prepare, and cook,” according to Innit. Download apps that can help you take greater control over your kitchen by using v

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REALTORS: Smartphone, Tablet Are Key Business Tools

About one-third of real estate professionals recently surveyed say they spend more than seven hours of each workday consulting their mobile device. That percentage has unsurprisingly been growing—in 2017, only 18 percent of real estate pros surveyed said they spent that much time on their device during the workday. The latest findings come from the 2018 REALTOR® Mobile Usage Report, conducted by the Realtors Property Resource®.REALTORS®

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Top 10 Threats to Real Estate in 2019

Rising interest rates and the economy are the top two current issues to watch in real estate, according to the Counselors of Real Estate’s Top Ten Issues Affecting Real Estate 2018-2019, a list of the biggest threats to the housing market. For the first time, CRE broke its annual list down into current and longer-term issues to watch during the industry’s next year.Top Current Issues to Watch1. Interest rates and the economy: As interest ra

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Your Neighbors’ 10 Most Annoying Habits

With homeownership comes a neighborhood, oftentimes including some surrounding neighbors. There are lots of things neighbors can do to tick off those living nearby, and it’s not always noise related. According to a new survey of 1,010 Americans conducted by Porch.com, the top neighbor complaint is intruding on the privacy of others.“Nosy neighbors were the absolute worst of all, whether that included overly talkative meetings at the mailbox

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Neighborhood ‘Vibes’ That Draw Buyers

Just how important is a neighborhood’s “vibe” to prospective buyers? Nearly nine in 10 say the look and feel of a neighborhood is a top consideration when choosing where to live, according to an independent survey of more than 2,000 consumers conducted by Ally Home.The majority of survey respondents say they prefer a “quiet and quaint” neighborhood vibe rather than a “modern millennial” vibe. More than one-third say they want a nei

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