Facebook announced that it will no longer tolerate “engagement bait” by making sure posts that solicit likes and comments in sensational ways are demoted from news feeds, thereby reaching fewer people. Facebook is referring to posts that specifically call users to act such as by liking, commenting, or sharing with enticing statements or offers. Brands may use it to generate more responses to a post, with posts such as “SHARE this post with
“Renovating a home with the right features can not only recoup the cost—it can help you sell your place much faster,” advises Jessica Lautz, managing director of survey research at the National Association of REALTORS®. “That means a quick transition into your dream home.” But which amenities are in highest demand?Hardwood flooring remains the biggest draw among buyers of all generations, according to a new realtor.com® analysis of po
There’s nothing worse than a dry, complicated PowerPoint presentation that can’t hold your audience’s attention. Tim Pollard, CEO of communications consulting firm Oratium, has tips for making your message stick, whether you’re speaking at a conference, doing an in-office training, or presenting in front of your team.First, ditch the text-filled, complex slides. If you use PowerPoint or another presentation software, the slides should com
More than 1,000 structures and 260,000 acres across Southern California have been charred since massive wildfires broke out earlier this month. With the blazes still threatening 25,000 more homes, is there anything homeowners can do to protect their houses from a fire? You may not be able to fireproof a home completely, but building experts say there are several measures homeowners can take to lower the risks of sustaining damage. Realtor.com® o
The California Department of Business Oversight issued a warning to consumers to beware of email scams purporting to be from representatives of Impac Mortgage Co.The emails originate from a fake email address, impacmortgagecorp@gmail.com, and appear legit, using Impac Mortgage’s logo and invoking the name of CEO Joseph Tomkinson. The scammers are sending unsolicited emails to recipients, offering them loans and requesting that the recipient pa
Trouble viewing this email? View in your browserBuy or sell now and receive 20% of all commissions Hello,Wishing you all a Merry Christmas and a Happy New Year.Today is iPro Real Estate's 5-year anniversary. We would be honored to help with your next real estate transaction and put some extra cash in your pockets. With a team of 100 salespeople, we'll be sure your real estate transactions are productive. Family and friends are also wel
For those who are full of the holiday spirit, they may find their fa-la-la-la’s in these cities.“For a city to be really attractive for the holidays, it needs to offer something for everyone—from kids to the grandparents,” says Kirsten Maxwell, founder of kidsareatrip.com, a family activities website.Realtor.com®’s research team sifted through the data of the 150 of the largest metros to identify those with the most holiday magic. T
You want prospects to find you easily online. Climbing to the top of SEO rankings, however, isn’t always clear-cut. Google doesn’t publish its search-ranking algorithms or document its evaluation criteria, but tech experts are uncovering some trends.Jayson DeMers, SEO and online marketing columnist for Forbes.com, says firms trying to increase their search rank often focus on more traditional key areas, like the content itself, the site’s
Hardwood flooring is dominating the main living areas of new homes, and engineered hardwood has been particularly catching on over the past decades, according to the latest surveys from Home Innovation Research Labs.Engineered hardwood floors are made up of layers: the top and bottom layers are natural wood, but the middle contains a core of plywood. It’s known to be a more quick, fuss-free installation than solid hardwood.Hardwood has become t
With inventories so tight, some home buyers may be giving a fixer-upper home a second thought. The price point and location may attract more buyers to bite, even though the home itself may need some TLC. But how do you tell a hidden gem from a hidden mess when shopping for a fixer-upper?Paul Skema, president of the architecture and construction firm Roth Design + Build, and Jean Brownhill, founder of Sweeten, an online contracting service, recent
This website includes images sourced from third party websites including Adobe, Getty Images, and as otherwise noted.
