Video is the future, dive in now and avoid playing catch-upDo you hate the feeling of playing catch up? I know I do.It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that big picture changes are needed in your business because you’re slipping further and further behind the competition.Ugh.So here’s an opportunity, or a warning. It all depends on how you act on it
As a real estate professional, you know how important it is to get your name in front of prospective clients. With the modern digital world increasingly mobile, the opportunity to create real impact and grow your business is yours for the taking.Increasing your online visibility can seem daunting, but there are some relatively easy ways to accomplish this.With that we outline four tips to increase your business’ online visibility when consumers
Don't believe what some agents say -- they aren't a waste of timeKey Takeaways When done right, open houses attract buyers and potential clients for a savvy agent.Not only do open houses create opportunities for sellers to find buyers, but they also create future business opportunities for real estate agents — when they’re done right.Despite the fact that open houses can be excellent for both sellers and their agents, many real estate r
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Homeowners who neglect routine maintenance heading into the colder months may find themselves faced with an expensive repair bill. For example, forgetting to clean the gutters could cause ice to build up and damage your roof. Windows and doors not properly sealed could cause your heating bills to surge.The New York Times recently highlighted a few maintenance chores for homeowners to do before the weather gets chilly, including:Examine the ext
Homeowners should not become overconfident in a seller’s market, or they might end up sabotaging their sale. Realtor.com® recently featured common home seller negotiation tactics that can backfire, including:Starting a bidding war.“If mishandled, people may assume the worst, and the best offer may walk away,” Sep Niakan, broker-owner at HB Roswell Realty in Miami, told realtor.com®. For example, bidding war problems can surface when fai
Children in Oregon may get the most treats this Halloween. Households in the state spend the most per person on Halloween sweets, according to shopping app Ibotta, which looked at candy purchases across the U.S. the week before Halloween in 2015 and 2016. Oregonians spend a whopping $40.29 per person on candy.The app ranked the following as the top states that spend the most per person on candy: Oregon Washington New Jersey Utah California New Y
Researchers in a new study appearing in the Journal of Housing Research investigated whether an agent’s looks could influence buyers’ overall impression of online property listings. About 1,500 home buyers took an online audiovisual tour of a typically priced home in their area hosted by one of eight agents varying in gender, attractiveness, and pathos—or how they enhance “the verbal description of the property with superlatives,” the
Tom Ferry: the main pitfalls that drive the huge failure rate among agentsImagine if a deadly disease hit earth causing a mortality rate even remotely near the failure rate of real estate agents — people would live in complete, utter panic.The failure rate in real estate is high — extremely high. Many people who were in your real estate class are unlikely to be in the business five years from now. While that sounds alarming, it’s your livel
realtor.comFarmhouse chic is all the rage in home decor these days, thanks largely to Chip and Joanna Gaines from "Fixer Upper," who play up this style in many of the homes on their show (Hello, "barndominium"). The recent news that "Fixer Upper" will soon be ending for good provides all the more reason to embrace this trend. Soon, it'll be all we'll have left of Chip and Jo! (Sniff.)But before you go all Beverly hillbillies on us, reme
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